Vimeo ceo linkedin11/25/2023 ![]() ![]() In a fiercely competitive market, Vimeo has succeeded in creating a unique video-hosting platform operating path with an advertising-free platform development strategy that provides creators with appropriate tools.Īt present, Vimeo's well-known large-scale corporate customers include Unilever, Tesla, Lululemon, and streaming music platform Spotify. ![]() It wanted to become collaboration tool companies like Slack, Zoom, Dropbox in the audio-visual industry.įor video creators, generally, most of the people choose YouTube as the video publishing platform, and professional producers may decide to put on the shelves on Netflix, Apple TV, and other professional entertainment platforms. Once Vimeo positioned itself as the software-as-a-services company instead of the online video-sharing platform. As Vimeo refocused its business strategy from investing in original content to offering software and tools for video creators, Sud was the best candidate for it because she managed the core creator business of the company. In 2017, after Ajanli Sud, who formerly worked for Amazon and Time Warner (now known as Warner Media), was promoted from marketing director to chief executive officer. However, as YouTube almost monopolized the market and more streaming platforms such as Netflix and Hulu emerged, Vimeo had to change its business strategy. In the first ten years of Vimeo, with such a market positioning, it successfully won a niche market response. It aimed to provide perfect services for independent creators. In 2004, Vimeo was founded with the intent of providing an advertising-free video streaming platform so that consumers do not have to be interrupted by advertisements while watching. The market positioning has changed from an online video platform to a "software-as-a-services" company. In the past three years, Vimeo has successfully transformed from a "viewing destination" platform for consumers to watch videos to a content creator platform. ![]()
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